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Quick Look
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Location:
Breda - Netherlands
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Language of Instruction: English
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Academic Credit Available: Yes
Overview
 In an experience economy there is a growing need for high level professionals who can create and innovate value from the experience prospective. This Master programme in Imagineering is designed as a roadmap for that new ‘outside-in’ enterprise logic.
Nowadays, people are driven much more by values of self-expression rather than those of rudimentary survival. They have a deep need to make sense of their lives in ways that are unique and personal. One of the most distinct ways in which this is manifested, is the new individual’s consumption pattern, by means of their choices they create their own identity. In our society, consumption is an absolute necessity, not a luxury. It is what people must engage in to survive - much the same as hunting was in earlier societies. This ‘psychological individuation and self-determination through consumption’ is a totally new historical phenomenon.
Business organisations (whether for-profit or non-profit) continue to answer these new consumption patterns with the standard logic of traditional enterprise. This logic, called ‘managerial capitalism’ helped businesses to be successful in the past century, a century during which consumption was prompted by survival and values related to possession. Business organisations do not easily change from within. The chasm between today’s individuals and today’s commercial organisations leads to a ‘transaction crisis’.
The fundamental changes in the nature of consumption today will be tomorrow’s changes in the nature and purpose of business. This change will affect the underlying logic of capitalism itself. The ‘transaction crisis’ will pave the way for major transformations within the enterprise logic of many kinds of organisations and institutions.
Imagineering, value creation and value innovation from the experience perspective, is a new approach towards the trinity of branding. It is a way to discover the possibility of a new kind of convergence between consumers’ desires, technological capabilities, and organisational innovations. These three elements will be combined to form a new enterprise logic.
AIM
This Master programme has been designed to provide a voyage of discovery, an expedition, in search of a new enterprise logic for companies or organisations.
The future of wealth and prosperity depends upon celebrating today’s individuals, by learning to see the world from their perspective and by accepting the deep structural consequences to the business environment. This is essentially the challenge of the expedition we call ‘Master in Imagineering’.
Academic Credit
Academic credit is available.
Master
Eligibility
Bachelor's degree in a relevant discipline.
Housing/Accommodation
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Homestay / Host Family
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Apartment / Flat
Housing costs approx. 250-350 Euros per month
Program Costs
7,000 Euros
Costs
Include: The tuition fee only. Additional costs are the costs for books and study materials (approx. € 250) and possible costs for travel and accommodation abroad.
Dates
Each year in September.
Deadlines
15 May
Contact
NHTV Breda University of Applied Sciences
P.O. Box 3917
4800 DX Breda
The Netherlands
Tel:
+31-76-5302203
Fax:
+31-76-5302205
Email
Send Email
Web
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